diff --git a/suchwow/discord.py b/suchwow/discord.py
index c7b0548..cf1288e 100644
--- a/suchwow/discord.py
+++ b/suchwow/discord.py
@@ -12,7 +12,7 @@ insults = ["fart sacks", "dick lips", "shit stains", "chodes", "dipshits", "dick
 def post_discord_webhook(post):
     wallet = wownero.Wallet()
     post_wow_address = wallet.get_address(account=post.account_index)
-    content = f"{choice(intro)} {choice(insults)}, new SuchWow post is up! #{post.id} by {post.submitter}. Tip WOW to `{post_wow_address}` to show support! {url_for('post.uploaded_file', filename=post.image_name)}"
+    content = f"{choice(intro)} {choice(insults)}, new SuchWow post is up! Tip WOW to `{post_wow_address}` to show support! [#{post.id} by {post.submitter}]({url_for('post.uploaded_file', filename=post.image_name)})"
     msg = {"content": content}
     discord_webhook_url = config.DISCORD_URL
     r = requests.post(discord_webhook_url, data=msg)